Advertising and Promotion - MKT226

Holyoke Community College

Credits: 3

Subject Area(s): Marketing

Credential(s): Associate's Degree


This course will provide an in-depth study and analysis of the advertising and promotional strategies and tactics necessary in the management of all marketing communications. Students will study various types of media, and the current trends in advertising techniques. They will use these techniques to design advertising, sales promotion, publicity plans and social media programs for businesses.

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Advertising and Promotion Online Offerings

Course Section Time Instructor Format Start Date End Date
60100% Online2019-09-032019-12-20

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