Advertising - MRK 231

Quinsigamond Community College

Credits: 3

Subject Area(s): Marketing



This course focuses on the role and importance of advertising in the marketing plan of an organization. Students learn how to prepare a detailed advertising plan using the most appropriate media. Topics covered include the history of advertising, selecting effective media, creating an advertising message using the selected media, and how an advertising agency functions.

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Advertising Online Offerings

Course Section Time Instructor Format Start Date End Date
FA19_B1100% Online2019-09-042019-12-17

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