Advertising - MKT204


North Shore Community College

Credits: 3

Subject Area(s): Marketing

Credential(s): Associate's Degree


Introduction to the planning, creation, and use of advertising. Explores the role of advertising in our economy and its specific use in marketing a new product. Includes advertising appeals, copyrighting, layouts, printing processes, media selection, research techniques, dealer programs, national campaigns, retail and industrial advertising, and the advertising agency's function. Careers in advertising will also be surveyed.

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Advertising Online Offerings

Course Section Time Instructor Format Start Date End Date
CTF 8:30-11:15AMDianne Mcdermott CerasuoloHybrid2020-01-142020-05-04

Advertising Associated Programs

Program ID Name Subject Area(s) Percent Online

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