Course

Consumer Behavior - MRKT 0337

Marketing

Westfield State University

Credits: 3

Subject Area(s): Business, Management, Marketing, Psychology, Sociology

Credential(s): Bachelor's Degree

Description:

By gaining a better understanding of the factors that affect consumer behavior, marketers are in a better position to predict how consumers will respond to their marketing strategies. Consumer Behavior draws on the Social Sciences in addition to the quantitative characteristics of the market such as: population patterns, income distribution, living standards, and occupational changes.

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Consumer Behavior Online Offerings

Course Section Time Instructor Format Start Date End Date
001-12567Hart, P100% Online2021-09-022021-12-22
501-11067Hart, P100% Online2021-07-062021-08-13

Consumer Behavior Associated Programs

Program ID Name Subject Area(s) Percent Online
MRKTMarketingBusiness, Economics, Finance, Hospitality Management, Management, Marketing, Math, Political Science, Travel and Tourism100

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