Advertising - BUSN123

Business Administration Career - Management Option

Massasoit Community College

Credits: 3

Subject Area(s): Business, Management, Marketing

Credential(s): Associate's Degree


This course surveys the social and economic role of advertising in our society. Students have an opportunity to study the components which constitute effective advertising and to observe the use of advertising by the various forms of mass media. Topics include the role of advertising, planning, media creation, and management of the advertising campaign. Prerequisites: ENGL 092 Preparing for College Reading II, ENGL 099 Introductory Writing, and MATH 010 Fundamentals of Mathematics; waiver by placement testing results; or departmental approval.

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Advertising Online Offerings

Course Section Time Instructor Format Start Date End Date
="W01"Staff100% Online2020-01-212020-05-18

Advertising Associated Programs

Program ID Name Subject Area(s) Percent Online
BAC-ASBusiness Administration Career - Management OptionBusiness, Management, Marketing100
BACM-ASBusiness Administration Career - Marketing OptionBusiness, Management, Marketing100
BACS-ASBusiness Administration Career - Supervisory Management OptionBusiness, Management, Marketing100
LTSS-AALiberal Arts Transfer – Social Science OptionHumanities, Sociology, Social Work, Interdisciplinary/General Studies100
LAS-ASLiberal Arts StudiesHumanities, Sociology, Social Work, Interdisciplinary/General Studies95

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