Advertising - MKT241

Mount Wachusett Community College

Credits: 3

Subject Area(s): Business, Marketing



This course focuses on the role of advertising as a communications component in the marketing process. Topics include advertising agency operations, product and media research, media selection and buying, integrated marketing communications, and the creative process. Students will examine case studies and develop ad campaigns. Prerequisites: ENG098, FYE101, MAT092, RDG098, or placement.

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Advertising Online Offerings

Course Section Time Instructor Format Start Date End Date
12026100% Online2020-01-222020-05-11

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